Last updated: 26 September 2026
1. Who We Are
Shiftraa (shiftraa.in) is a brand owned and operated by Digital Covet (digitalcovet.com), a digital services company based in Mumbai, Maharashtra, India. In this Privacy Policy, “Shiftraa”, “we”, “us” and “our” refer to Digital Covet operating under the Shiftraa brand.
This policy explains how we collect, use, store, share and protect your personal data when you visit shiftraa.in, contact us, subscribe to our newsletter, or engage us for services. It is written in line with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000 and the rules made under them.
By using our website or sharing your information with us, you agree to the practices described in this policy.
2. Information We Collect
Information you give us directly
- Name, email address, phone number and company name when you fill out a contact form, request a quote or book a call
- Project details, requirements, briefs and files you share with us
- Email address when you subscribe to our newsletter
- Billing details such as company name, address and GSTIN when you become a client
- Any information you share over email, WhatsApp, phone or video calls
Information collected automatically
- Device and browser type, operating system and screen resolution
- IP address and approximate location (city or region)
- Pages visited, time spent, clicks, scroll depth and referring websites
- Cookies and similar tracking technologies (see Section 6)
Information from third parties
- Lead details from advertising platforms such as Google, Meta and LinkedIn when you submit a lead form on those platforms
- Publicly available business information, such as your company website or LinkedIn profile, when relevant to a project enquiry
We do not knowingly collect sensitive personal data such as passwords, financial account details, health information or biometric data through this website.
3. How We Use Your Information
We use your information only for clear and lawful purposes, including:
- Responding to your enquiries and sending quotes or proposals
- Delivering the services you have engaged us for, such as website development, web apps, SaaS products, SEO, and AI automation
- Sending invoices, payment reminders and project updates
- Sending our newsletter and occasional updates, only if you have subscribed
- Improving our website, content and user experience through analytics
- Running and measuring advertising campaigns
- Preventing fraud, spam and misuse of our website
- Complying with legal, tax and regulatory obligations
4. Legal Basis for Processing
We process your personal data on the basis of:
- Consent, which you give when you submit a form, subscribe to our newsletter or accept cookies
- Legitimate uses permitted under the DPDP Act, such as fulfilling a service you have voluntarily requested
- Legal obligations, such as maintaining tax and accounting records
You may withdraw your consent at any time by writing to us (see Section 11). Withdrawal will not affect processing already carried out before you withdrew.
5. How We Share Your Information
We do not sell, rent or trade your personal data. We share it only in these situations:
- Service providers who help us run our business, such as hosting providers, email and newsletter tools, CRM software, analytics tools, payment gateways and cloud storage. They process data only on our instructions.
- Advertising and analytics platforms such as Google Analytics, Google Ads, Meta and LinkedIn, to measure website performance and campaign results
- Group entity: Digital Covet, as the owner of the Shiftraa brand
- Legal requirements, when disclosure is required by law, court order or a government authority
- Business transfers, if Shiftraa or Digital Covet is involved in a merger, acquisition or sale of assets
Some of our service providers may store data on servers outside India. Where this happens, we take reasonable steps to make sure your data is protected and transferred in line with applicable Indian law.
6. Cookies and Tracking
We use cookies and similar technologies to:
- Keep the website working properly (essential cookies)
- Understand how visitors use the site (analytics cookies, such as Google Analytics)
- Measure and improve our advertising (marketing cookies and pixels, such as Google Ads, Meta Pixel and LinkedIn Insight Tag)
You can control or delete cookies through your browser settings. Blocking some cookies may affect how the website works.
7. Data Retention
We keep personal data only as long as needed for the purpose it was collected:
- Enquiry and lead data: up to 24 months from last contact, unless you become a client
- Client and project data: for the duration of the engagement and up to 8 years after, to meet tax and accounting requirements
- Newsletter data: until you unsubscribe
- Analytics data: as per the retention settings of the respective tool
After this period, data is deleted or anonymised.
8. Data Security
We use reasonable security practices to protect your data, including SSL encryption on our website, access controls, secure cloud tools and limited internal access. However, no method of transmission over the internet or electronic storage is fully secure, and we cannot guarantee absolute security.
In the event of a personal data breach, we will notify affected users and the relevant authorities as required under applicable law.
9. Your Rights
Under the DPDP Act, you have the right to:
- Access a summary of the personal data we hold about you
- Correct, complete or update inaccurate or incomplete data
- Request erasure of your data, unless we are legally required to keep it
- Withdraw consent at any time
- Nominate another person to exercise your rights in case of death or incapacity
- Raise a grievance with us, and escalate it to the Data Protection Board of India if unresolved
To exercise any of these rights, write to us at the email in Section 11. We will respond within a reasonable time and as required by law.
10. Third-Party Links
Our website may link to third-party websites, tools or platforms. We are not responsible for their privacy practices. Please review their privacy policies before sharing any information.
11. Grievance Officer and Contact
For any questions, requests or complaints about this policy or your personal data, contact:
Grievance Officer
Name: Digital Covet (owner of Shiftraa)
Email: info@digitalcovet.com
We aim to acknowledge grievances within 48 hours and resolve them within the timelines prescribed under applicable law.
12. Children’s Privacy
Our website and services are intended for businesses and adults. We do not knowingly collect personal data from anyone under 18 years of age. If you believe we have collected such data, contact us and we will delete it.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date. Continued use of the website after changes means you accept the updated policy.